Great product
Vegan
Peel-off Lip Stain
Napkin-Proof & Kiss-Proof: 12 Hours of Vibrant Pigment.
The Viral 'Peel & Reveal' Secret for Lip Contouring.
Dermatologist-Tested, Vegan Formula
Lasts up to 12 hours
Shipped today
Experience the world’s first 'Tattoo-Tint' technology. Our formula is 100% smudge-proof, waterproof, and napkin-proof, delivering weightless, vibrant color that doesn't just sit on your lips—it becomes them. No more reapplying, no more fading, and zero transfer.
Designed for the ultimate 'Filler-Look.' While the stain provides 12 hours of deep pigment, it remains perfectly compatible with your favorite glosses and balms. For maximum volume, we recommend layering our Smooche Volume Lip Gloss over the set stain for a high-shine, high-impact finish.
Your safety is our science. We’ve eliminated harsh sulfates and parabens, replacing them with a 100% Vegan and Cruelty-Free blend. It is clinically tested to be non-irritating, ensuring that your boldest looks are also your healthiest. High-performance color meets clean-beauty standards.
Cruelty free
Sulfate free
Paraben free
Forget about constant touch-ups. Our 'Peel & Reveal' technology saturates the top layer of your lips with a weightless tint that is 100% smudge-proof and waterproof. Whether you are at a three-course dinner or a late-night workout, your color stays locked in for a full 12 hours. Pro-Tip: Layer our Volume Lip Gloss on top for a high-shine finish that won't budge the pigment underneath
Our secret is in the 'Micro-Pigment Bond.' We use high-purity, skin-safe pigments and a flexible film-forming polymer that locks color in without dehydrating lip tissue. Scan our full, transparent list to see why beauty experts trust our 'Peel & Reveal' mechanism:
Aqua, Acrylates Copolymer, Pvp, Xanthan Gum, Hydrogenated Styrene/Isoprene, Polyvinyl Alcohol, Ethylhexylglycerin, CI 16035, CI 16255, CI 77491, Disodium Edta, Hydroxyacetophenone, Aroma, Phenoxyethanol
We offer FREE Worldwide Shipping!
Due to the influx of orders from our ongoing sale, there will be a slight delay in dispatch. Rest assured, all orders will be shipped within a 24-48 hour timeframe. Depending on your geographic location, the delivery may take approximately 5-7 business days.
Although we offer shipping to all countries, a few islands are excluded from our delivery area. If your country is available during checkout, we ship to your country. We also provide standard international tracked shipping at no additional cost on all orders.
Additionally, we offer a premium international insured shipping option at a modest charge of $2.99USD, which we highly recommend for prioritized service and faster delivery.
Returns
All returns must be postmarked within fourteen (14) days of the delivery. All returned items must be in new and unused condition, in the original packaging. See our return policy for more info
Peel-off Lip Stain
$34
Trusted by 159,000+ Verified Customers
Gigi
I am obsessed with make-up, have used more than 100 brands and I can really say smooche lip-stain is unmatched, It gives that natural, juicy tint without drying out your lips or fading weird. They seriously set a new bar with this one. loveee it. 10/10 must-have in every makeup bag.
Valerie
I saw this on social media and had to try it. The 'Peel & Reveal' process is actually really fun, but the results are what sold me. I can go from a morning gym session to a coffee date without the color budging or smudging on my cup. It gives that perfect 'no-makeup' look but with a pigment that actually lasts 12 hours.
Danique
I’m obsessed with the Raspberry shade. I put it on before going out for pizza and drinks, and I was shocked—it did NOT rub off. Most stains dry out my lips, but this one stays comfortable. If you want the 'tattoo' look without the commitment, this is it. I’m never going back to regular lipstick.
Fenna
I am very careful about what I put on my skin, so the fact that this is vegan and paraben-free was the main 'Reason-Why' I bought it. It feels incredibly lightweight—unlike those heavy, waxy lipsticks. It leaves a natural rosy stain that makes my lips look healthy and youthful without looking 'overdone.' Highly recommend for anyone who prefers a clean beauty routine.
The 'Peel & Reveal' Secret: Why Millions are Swapping Lipstick for Smooche.
With over 50 million views and counting, our Stick & Stain is the viral sensation that actually delivers. Our unique 'pigment-lock' technology ensures the color stays on your lips—not your coffee cup.
See for yourself why beauty experts are calling this the '12-hour tattoo tint.' It’s the satisfying, smudge-proof routine your morning has been missing.
Smudge-proof
Lasts 12 hours
The Science of the Perfect Stain: 3 Years in the Making.
After 36 months of clinical testing, we perfected our 'Micro-Pigment Lock.' This breakthrough formula allows vibrant color to saturate the top layer of your lips, creating a smudge-proof, waterproof finish that looks completely natural.
Your health is our priority. Every Smooche Stick & Stain is 100% Vegan, Cruelty-Free, and formulated without parabens or sulfates—ensuring a bold look that never compromises your skin's health.
100% Clean & Safe:
Ethically Crafted
3 Simple Steps to 12-Hour Perfection
Step 1: Apply.
Glid the formula over your lips, following your natural lip line for a perfectly contoured look.
Step 2. Set.
Relax for 15–20 minutes while our 'Pigment-Lock' technology binds the color. Once set, enjoy the satisfying peel to reveal your new look.
Step 3: Reveal.
Step out with a vibrant, weightless stain that is smudge-proof, napkin-proof, and stays bold for up to 12 hours.
3 Simple Steps to 12-Hour Perfection
Step 1: Apply.
Glid the formula over your lips, following your natural lip line for a perfectly contoured look.
Step 2. Set.
Relax for 15–20 minutes while our 'Pigment-Lock' technology binds the color. Once set, enjoy the satisfying peel to reveal your new look.
Step 3: Reveal.
Step out with a vibrant, weightless stain that is smudge-proof, napkin-proof, and stays bold for up to 12 hours.
98%
Said the color lasts all day without fading
Based on a four-week independent customer panel
97%
Found the application easy and mess-free
Based on a four-week independent customer panel
95%
Reported that their lips did not dry out
Based on a four-week independent customer panel
Why Smooche?
Smooche
Other Stains
Traditional Lipstick
Deep, Vibrant Color
100% Smudge-Proof
Waterproof & Life-Proof
12-Hour Long-Wear
Vegan & Cruelty-Free
Zero-Dryness Formula
Frequently Asked Questions
-
Not at all. Our formula is designed to form a flexible, weightless film that sits on the surface of your lips while the pigments saturate the top layer. The "peel" is a gentle, satisfying removal of the film, leaving only the vibrant, hydrated stain behind. It's as safe as it is fun!
-
Traditional stains are often water-based and evaporate quickly, leading to uneven color and dryness. Smooche uses a unique "Pigment-Lock" mechanism. As the film sets, it creates a temporary seal that forces the micro-pigments deeper into the lip surface, ensuring 12 hours of color that doesn't just sit on top but becomes a part of your look.
-
No. Because the pigment is locked into the lips rather than sitting as a layer of wax or oil on top, it is 100% transfer-proof. Whether it’s a morning latte or a dinner date, the color stays on your lips—not on your cup or your napkin.
-
Absolutely! In fact, many of our customers prefer it. While the Stick & Stain provides the long-lasting color "tattoo," our Volume Lip Gloss adds a high-shine finish and an extra boost of Hyaluronic Acid hydration. They are the perfect duo for a "filler-look" result.
-
Yes. We spent 36 months perfecting a formula that is 100% Vegan, Cruelty-Free, and formulated without harsh sulfates or parabens. We’ve replaced common irritants with skin-loving ingredients that ensure your lips feel as healthy as they look.
-
Quality takes time. During these 20 minutes, the formula is performing its "Pigment-Lock" process. This allows the tint to bond deeply and evenly, which is the "Secret" to why our stain lasts 12 hours while others fade in two. Think of it as a mini-spa treatment for a full day of perfection.
-
No. Unlike traditional lipsticks that wear off from the center, our stain saturates the lips evenly. As it naturally wears down after 12+ hours, it fades into a soft, natural-looking tint, ensuring you never have to deal with embarrassing "lipstick rings" or patchy spots.
-
Because our stain is designed for maximum longevity, we recommend using an oil-based cleanser or a dedicated makeup remover. Simply apply, let it sit for 30 seconds to break down the pigment bond, and wipe away gently.
Customer Reviews
Overall rating: 4.9 / 5 from 429 reviews.
my go-to party-proof lip stain! 😍
Tried this on and it's so beautiful! Very natural yet gives you great lip contouring effect. Pairs well with my fave lip gloss, super nice!
I've easily perfected the application and I'm absolutely hooked. And the shade is just stunning!
I tried out the "lip stain as blush on" trend and I had fun!
I am in love with this product already! Now I don't need to reapply my lip liners every time throughout the day.
The shade is to die for and it's waterproof and long-lasting 😍
I have been applying this lip stain every morning and it stays on all day until I double cleanse at night to wash it off!
I love how easy this lip stain is to use! As I peel it, it gives a lovely shade and it stayed on all day 😍
just got my package in the mail today! tried this lip stain on and it looks so beautiful!
love the color, leaves a nice stain behind 💋
Okay this lip stain is so fun! Color is really pretty! Really easy to apply and peel off to reveal the color stain. Will definitely be reaching for these more.
The product itself is great, I love it. I am taking one star just because of the way I received it. The packaging needs more attention it leaks.
These are my lips at 11 pm. I had lip stain on since 8.30 am. Impressive! I eated, drinked and everything. Definitely love it! Beautiful color and “lips look fuller” that’s what my colleague said to me. Buying it with the offers 1+1 it’s a good affair, because its worth the price.
I always appreciate an innovative product, and especially one that actually works! I like this dark shade the best. I actually like using this all over my lips as a stain!
These are my lips at 11 pm. I had lip stain on since 8.30 am. Impressive! I eated, drinked and everything. Definitely love it! Beautiful color and “lips look fuller” that’s what my colleague said to me. Buying it with the offers 1+1 it’s a good affair, because it worths the price. I’m not sure if I would buy it for 57 (the full price), but with sales I already bought two more of them 😁 so I am ok for a while ( even if I think I will use it everyday ).
Comfy to wear and beginner friendly - no skills required. Buying this for my besties <3
Legit lasts through my coffee and lunch, plus it's napkin- and kiss-proof!
After the waiting and fun peeling part, the end result is chef's kiss—worth it! I have defined, rosy lips with color that lasts for hours.
Smooche's lip stain is a game changer! I've always struggled with having to reapply my lip liners and having them smudge throughout the day. Not with this product! The shade is to die for and it's long lasting!
My new goto lovely colour lasts all day
Love it not stopped using it and all other makeup is in the bin
I like the product so far and am learning how to use and it get the right thickness to peel it off easily.
The color results are great!! I have a hard time peeling it off.
I love the color and how it stays on all day. It’s amazing!!!!
Love the color on me
Maybe this is a brown girl problem, but the shade "velvet cacao" is actually bright red on me. I also got "raspberry kiss" and there is minimal difference between the two, IMO. I'd love an actually brown shade in order to achieve a more natural, over-lined look. Aside from that, it works fine. Definitely doesn't last as long on me as advertised or as others have experienced. Like, if I eat something, it's gone. But I got the two for one deal so don't feel as stung as I would've if I'd bought it full price. I'll still use it instead of my regular lipstick while I've got it and will just need to apply my brown lip liner pencil over the top for a more natural tint.
Lasts a while but not as long as I'd like. Good product much more reliable than lip liner . Best to leave it 15 mins before peeling off and line a little outside your lip line.
long lasting and super pigmented
Unusual product but I really like. Gave the illusion of lips looking fuller. Has staying power.
I absolutely love these lip stains! It’s an easy process and they peel off so nicely .
I have tried it on my mum and she is in love with it. More more shades!!
best liner tattoo ever I have tried
The best Lip Liner that actually lasts
I really love these so much. It will last all day long and won’t come off. If you do the line thin enough it really makes your lips look so much fuller. I am obsessed.
I’m not the type of person who touches up her makeup throughout the day (I just forget!) and this really does stay on for the whole day without moving. Looveeee
I have been waiting for this product to come out! It is so easy to use and dries quickly. It acts as a lip liner and lasts all day. I bought all shades!
Must Buy! My new favourite product!
this unique lip stain product has made me love my lips :)
i feel so confident knowing that even after eating/drinking all night, my lips look great!