Woman applying Smooche Color Changing Foundation
Loved by 50,000+ customers

Foundation that adapts to you

Adapts flawlessly to your unique skin tone, blurring blemishes, redness, and fine lines in seconds.

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Bestsellers

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Over 50,000 5-star reviews

Trusted by 1,000,000+ women who finally found something that works

Eight hours later it still looked the same

Eight hours later it still looked the same

watched it change color on the back of my hand and actually said what, out loud, in my kitchen. eight hours later it still looked the same. no orange. was not expecting that.

Amber T.Verified buyer
Color Changing Foundation
Color Changing FoundationShop now
The One I recommend as a Makeup Artist

The One I recommend as a Makeup Artist

i'm a makeup artist, i've put every foundation on the market on someone's face. this is the first one i've watched glide over texture instead of sitting down in it. i'm 53 and i wear it myself now.

Olivia M.Verified buyer
Color Changing Foundation
Color Changing FoundationShop now
The lines by my eyes are visibly softer

The lines by my eyes are visibly softer

this is the first thing that actually worked for me. the lines by my eyes are visibly softer.

Claire R.Verified buyer
Color Changing Foundation
Color Changing FoundationShop now
Color Changing Foundation

One shade that finds yours

Our color-adapting foundation shifts to match your skin tone the moment it touches your skin, then settles into a smooth, natural finish that doesn't sit in fine lines or cake as the day goes on.

Made for mature skin, it's lightweight, hydrating and forgiving, so you look like yourself, just fresher.

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Applying Reverse-Time Peptide Serum
Reverse-Time Peptide Serum

Turn back the look of time

Our Reverse-Time Peptide Serum pairs Argireline and Matrixyl peptides with niacinamide, hyaluronic acid and collagen to visibly smooth fine lines, even out tone and plump dull skin.

Lightweight and fast-absorbing, it layers perfectly under your foundation for a smoother, more radiant base every morning.

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Korean inspired performance formulas

Skin-loving ingredients

Skin-loving ingredients

Ceramides, panthenol and glycerin in every formula. Fragrance-free, so nothing fights your barrier while the rest works.

High-performance formulas

High-performance formulas

PDRN, peptides, collagen and vitamin C, at levels that do something. Named on the box, never hidden in a complex.

Proven results on real skin

Proven results on real skin

Backed by over 1,000,000 customers, 50,000 five-star reviews and data from independent panels run with real customers

Woman applying Smooche foundation
New arrivals

Plumper skin and brighter eyes by morning

The Lifting Mask puts five peptides and eight forms of hyaluronic acid on your face. The Under-Eye Patches put PDRN and caffeine under your eyes.

Twenty minutes and your skin is visibly plumper, your eyes visibly open. Leave them on overnight and wake up to glass skin.

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Trusted by leading dermatologists worldwide

For years I watched patients go straight to injections and in-office treatments, when the right formulas would have carried them most of the way. Smooche uses what I look for: peptides, collagen, PDRN and other high-quality ingredients that actually make a difference.

The Color Changing Foundation is what I recommend most to patients over forty. It adapts to her tone, it has SPF, and it doesn't turn orange or sink into fine lines. I use it myself, and as a customer as much as a dermatologist, I can tell you it's a very good product.

Dr. Aiza Mamaeva

Specialist Dermatologist SkinClinic

Dr. Aiza Mamaeva

Beauty is a celebration, not a standard

Makeup is not a mask. It is a mirror. Our products are not here to change you, they are here to celebrate you, from the first swipe to the final look.

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The Smooche phenomenon