4 min read
Are your lashes getting thinner, shorter, and sparser with age?
4min read
Youโre not alone. As we age, lashes can become thinner, more fragile, and fall out more easilyโleaving your eyes looking bare and your confidence shaken. But before you reach for another expensive serum or commit to damaging extensions, thereโs something you should know:
There are 6 simple habits that could be making it worseโwithout you even realizing it.
Michelle Mason
May 29, 2025
Stop these 6 habits TODAY and revive the lashes you thought were gone for good.
STOP using expired mascara
Itโs one of the most overlooked beauty mistakes: using expired mascara. But once itโs past its prime, the formula can break downโweakening your lashes and irritating the delicate skin around your eyes. Itโs time to toss the old tube.
STOP using heated lash curlers
Heated lash curlers might promise instant lift, but they come at a cost. The high temperatures can make your lashes soft and bendy, leaving them fragile and far more prone to breakage. A good mascara should liftโnot a hot tool.
STOP using harsh mascara
That daily mascara might be doing more harm than you think. Harsh formulas can irritate your eyes, making you rub themโand lose lashesโin the process. A gentle, pH-balanced product makes all the difference.
STOP using waterproof lash products
Waterproof mascaras may survive a downpourโbut your lashes wonโt. These formulas are notoriously tough to remove, which means more tugging, more dryness, and more lash lossโespecially for already-delicate, mature lashes.
STOP pulling out false eyelashes
We get itโripping off falsies at the end of the day is satisfying. But that quick fix can cause long-term damage. Pulling them out often takes your real lashes with them, leaving gaps, breakage, and slow regrowth behind. Your natural lashes deserve better.
STOP using mascaras made for 20 year olds
This one is huge. Because what most women donโt realize is that as lashes age, their needs change. That trendy, volumizing mascara you swore by in your 20s? Itโs probably doing more harm than good nowโdrying out your lashes, clumping, and even causing fall-out. Mature lashes need support, not stress. Itโs time to upgrade to something thatโs actually made for you.
Most mascaras on the market arenโt made with mature lashes in mind
The wands are not made for fine lahes
Their bulky wands miss the tiny ones instead of defining them.
Theyโre not hypoallergenic
The result? Red, watery, irritated eyes, and smudges that ruin your look.
They DRY OUT lashes with water-proof formula
Waterproof formulas might last all day, but they dry out your lashes in the process.
They are hard to take off!
And further damage lashes with every use.
MEET THE #1 MASCARA FOR WOMEN OVER 50
(4.8/5) 40,000+ Reviews
Will you keep waking up to thinner, sparser lashes, never quite feeling your best?
In your 50s, 60s, 70s, or beyond, itโs not always easy to forget the firmness, bounce, and resilience you once had.
As hormone levels shift, so do the features youโve known your whole life, lashes included. For many women, itโs not just about looking different. Itโs about feeling unfamiliar in their own reflection.
The trick is to LOVE yourself for the way you are now!
Choose products that support the woman you are today. Not the beauty hacks of 20-year-old influencers.
Snapping selfies but never posting them because your lashes just arenโt what they used to be? Thatโs not fair.
Spending hundreds on lash extensionsโonly to damage the few natural lashes you have left Also not fair.
Struggling with mascaras that ignore the needs of mature lashes? Absolutely not fair.
Because letโs be honestโthe beauty industry rarely prioritizes women over 50.
But at Smooche, we do.
You can be over 50, 60, 70, or even 80 and still find your favorite mascara!! It's possible.
We have surveyed thousands of mature women and found the most common lash problems.
If youโre a silver beauty, and youโre fed up with mediocre mascaras that make big promises, why not look for a product that actually offers the following?
A wand designed to reach, coat, and separate even the thinnest, tiniest lashes
Water-resistant formula that holds up all day, but without the harsh effects of waterproof mascara.
Infused with ingredients to naturally regrow lashes over time
Hypoallergenic base and all natural ingredients
Meet: smooche
Finally, a mascara that truly has it all. Thousands of women are calling it their holy grail. If they could give it 10 stars, they wouldโand you just might too.
Specifically created for women over 50, with effortless length, lift, and definition built in.
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(4.8/5) 40,000+ Reviews
Get thick, lifted, defined lashes in just two coats
What are women saying about the smooche mascara?
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Most mascaras fail the โover 50โ test. What makes smooche different?
If youโre over 50, you know the struggleโmost mascaras barely last 50 minutes, let alone 50 years.
Within an hour, your lashes are drooping, your under-eyes are smudged, and the mirror isnโt being kind. You deserve better.
Regrows hair
Infused with ingredients from our best selling lash serum.
Magic wand
Designed to reach, coat, and separate even the thinnest, tiniest lashes
Hypoallergenic and natural
Hypoallergenic base and all natural ingredients.
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Try smooche risk free. 100% money back guaranted!
Price or hesitation should never come between you and a product that lifts your confidenceโliterally.
Thatโs why we offer a no-questions-asked, 30-day money-back guarantee.
Thousands of women over 50 adore Smooche mascara. But if you happen to be in the 1% it doesnโt work forโwe get it.
Just send back the bottle, even if itโs empty.
Try the world's first mascara for women over 50! You'll love it.
(4.9 / 5)
Join over 100.000 mature women regrowing their lashes while getting instantly 5x longer lashes. It's not a cover-up, it's not fake. It's your own lashes - long and growing.
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Limited stock notice
Due to their secret deals Buy 1, Get 1 Free discount they have limited stock. Don't miss out on this secret deal, they sell out quickly.
CLAIM OFFER
Disclaimer: Individuelle Ergebnisse kรถnnen variieren. Smooche-Produkte sind nur fรผr kosmetische Zwecke bestimmt und nicht zur Diagnose, Behandlung, Heilung oder Vorbeugung von Erkrankungen vorgesehen.
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