4 min read
Are your lashes getting thinner, shorter, and sparser with age?
4min read
You’re not alone. As we age, lashes can become thinner, more fragile, and fall out more easily—leaving your eyes looking bare and your confidence shaken. But before you reach for another expensive serum or commit to damaging extensions, there’s something you should know:
There are 6 simple habits that could be making it worse—without you even realizing it.
Michelle Mason
May 29, 2025
Stop these 6 habits TODAY and revive the lashes you thought were gone for good.
STOP using expired mascara
It’s one of the most overlooked beauty mistakes: using expired mascara. But once it’s past its prime, the formula can break down—weakening your lashes and irritating the delicate skin around your eyes. It’s time to toss the old tube.
STOP using heated lash curlers
Heated lash curlers might promise instant lift, but they come at a cost. The high temperatures can make your lashes soft and bendy, leaving them fragile and far more prone to breakage. A good mascara should lift—not a hot tool.
STOP using harsh mascara
That daily mascara might be doing more harm than you think. Harsh formulas can irritate your eyes, making you rub them—and lose lashes—in the process. A gentle, pH-balanced product makes all the difference.
STOP using waterproof lash products
Waterproof mascaras may survive a downpour—but your lashes won’t. These formulas are notoriously tough to remove, which means more tugging, more dryness, and more lash loss—especially for already-delicate, mature lashes.
STOP pulling out false eyelashes
We get it—ripping off falsies at the end of the day is satisfying. But that quick fix can cause long-term damage. Pulling them out often takes your real lashes with them, leaving gaps, breakage, and slow regrowth behind. Your natural lashes deserve better.
STOP using mascaras made for 20 year olds
This one is huge. Because what most women don’t realize is that as lashes age, their needs change. That trendy, volumizing mascara you swore by in your 20s? It’s probably doing more harm than good now—drying out your lashes, clumping, and even causing fall-out. Mature lashes need support, not stress. It’s time to upgrade to something that’s actually made for you.
Most mascaras on the market aren’t made with mature lashes in mind
The wands are not made for fine lahes
Their bulky wands miss the tiny ones instead of defining them.
They’re not hypoallergenic
The result? Red, watery, irritated eyes, and smudges that ruin your look.
They DRY OUT lashes with water-proof formula
Waterproof formulas might last all day, but they dry out your lashes in the process.
They are hard to take off!
And further damage lashes with every use.
MEET THE #1 MASCARA FOR WOMEN OVER 50
(4.8/5) 40,000+ Reviews
Will you keep waking up to thinner, sparser lashes, never quite feeling your best?
In your 50s, 60s, 70s, or beyond, it’s not always easy to forget the firmness, bounce, and resilience you once had.
As hormone levels shift, so do the features you’ve known your whole life, lashes included. For many women, it’s not just about looking different. It’s about feeling unfamiliar in their own reflection.
The trick is to LOVE yourself for the way you are now!
Choose products that support the woman you are today. Not the beauty hacks of 20-year-old influencers.
Snapping selfies but never posting them because your lashes just aren’t what they used to be? That’s not fair.
Spending hundreds on lash extensions—only to damage the few natural lashes you have left Also not fair.
Struggling with mascaras that ignore the needs of mature lashes? Absolutely not fair.
Because let’s be honest—the beauty industry rarely prioritizes women over 50.
But at Smooche, we do.
You can be over 50, 60, 70, or even 80 and still find your favorite mascara!! It's possible.
We have surveyed thousands of mature women and found the most common lash problems.
If you’re a silver beauty, and you’re fed up with mediocre mascaras that make big promises, why not look for a product that actually offers the following?
A wand designed to reach, coat, and separate even the thinnest, tiniest lashes
Water-resistant formula that holds up all day, but without the harsh effects of waterproof mascara.
Infused with ingredients to naturally regrow lashes over time
Hypoallergenic base and all natural ingredients
Meet: smooche
Finally, a mascara that truly has it all. Thousands of women are calling it their holy grail. If they could give it 10 stars, they would—and you just might too.
Specifically created for women over 50, with effortless length, lift, and definition built in.
SHOP SMOOCHE
(4.8/5) 40,000+ Reviews
Get thick, lifted, defined lashes in just two coats
What are women saying about the smooche mascara?
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Most mascaras fail the “over 50” test. What makes smooche different?
If you’re over 50, you know the struggle—most mascaras barely last 50 minutes, let alone 50 years.
Within an hour, your lashes are drooping, your under-eyes are smudged, and the mirror isn’t being kind. You deserve better.
Regrows hair
Infused with ingredients from our best selling lash serum.
Magic wand
Designed to reach, coat, and separate even the thinnest, tiniest lashes
Hypoallergenic and natural
Hypoallergenic base and all natural ingredients.
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Try smooche risk free. 100% money back guaranted!
Price or hesitation should never come between you and a product that lifts your confidence—literally.
That’s why we offer a no-questions-asked, 30-day money-back guarantee.
Thousands of women over 50 adore Smooche mascara. But if you happen to be in the 1% it doesn’t work for—we get it.
Just send back the bottle, even if it’s empty.
Try the world's first mascara for women over 50! You'll love it.
(4.9 / 5)
Join over 100.000 mature women regrowing their lashes while getting instantly 5x longer lashes. It's not a cover-up, it's not fake. It's your own lashes - long and growing.
Instantly longer lashes
Promotes hair growth
100% natural
(Only today) Buy 1, Get 1 Free
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Limited stock notice
Due to their secret deals Buy 1, Get 1 Free discount they have limited stock. Don't miss out on this secret deal, they sell out quickly.
CLAIM OFFER
Disclaimer: Individual results may vary. Smooche products are for cosmetic use only and are not intended to diagnose, treat, cure, or prevent any medical condition.
This page is a marketing advertorial created for promotional purposes. It is not a news article, blog post, or independent review. Any testimonials or stories are illustrative and may not reflect the experiences of every customer. Results can vary from person to person.