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02
:
:
FASHION
BEAUTY
SKIN
4 min read
4min read
7 foundations made me look older.
So I created my own.
I've been a dermatologist for 25 years. I've treated thousands of women over 50, and I always told them the same uncomfortable truth: your foundation is aging you faster than your skin is. Then I'd look in my own mirror and see exactly the same problem. I knew the science and I still couldn't buy a decent bottle.
At 54 I took a research position at a dermatology lab in Seoul, mostly out of frustration. That's where I found scientists working on the thing I'd been waiting my whole career for. Not coverage. A formula that makes mature skin look about 10 years younger. I stayed, and we finished it together.
25 years of writing prescriptions, and the best thing I ever made is a foundation. Here's the difference:
Chloe
Co-founder
Chloe
Co-founder
1. It looks like skin, not makeup
The first thing I insisted on was what wouldn't be there. No mask effect. No settling into lines. No powdery finish. It blends seamlessly and disappears into my skin, leaving a natural, healthy look that doesn't scream "foundation."
1. It looks like skin, not makeup
The first thing I insisted on was what wouldn't be there. No mask effect. No settling into lines. No powdery finish. It blends seamlessly and disappears into my skin, leaving a natural, healthy look that doesn't scream "foundation."
2. I looked noticeably younger without trying
Something about the finish softened everything. Fine lines looked less visible, my complexion appeared more even, and my face simply looked fresher. Not "made up" younger. Just rested, smoother, and more radiant. At 56, that's everything I was looking for.
2. I looked noticeably younger without trying
Something about the finish softened everything. Fine lines looked less visible, my complexion appeared more even, and my face simply looked fresher. Not "made up" younger. Just rested, smoother, and more radiant. At 56, that's everything I was looking for.
3. No shade guessing, no stress
The amount of money I have wasted guessing shades under store lighting. Orange in daylight, ghostly by winter. Our formula uses pigments that adjust to your own skin tone while you put it on. Took me maybe ten seconds the first time, and it still looked right when I took it off that night.
3. No shade guessing, no stress
The amount of money I have wasted guessing shades under store lighting. Orange in daylight, ghostly by winter. Our formula uses pigments that adjust to your own skin tone while you put it on. Took me maybe ten seconds the first time, and it still looked right when I took it off that night.
4. Comfortable all day, even on mature skin
Heavier foundations usually feel tight by midday. This one stays light and comfortable from morning to evening. It doesn't cling to dry areas or slide into expression lines. I honestly forget I'm wearing it and I wear it every single day myself.
4. Comfortable all day, even on mature skin
Heavier foundations usually feel tight by midday. This one stays light and comfortable from morning to evening. It doesn't cling to dry areas or slide into expression lines. I honestly forget I'm wearing it and I wear it every single day myself.
5. Built-in SPF 15 without the greasy feel
Yes, I know, SPF every day. I never did it. It was greasy and it made everything pill. So we put SPF 15 straight into the foundation and now I'm covered for everyday sun without thinking about it. No shine, no heaviness, and one less bottle on my counter.
5. Built-in SPF 15 without the greasy feel
Yes, I know, SPF every day. I never did it. It was greasy and it made everything pill. So we put SPF 15 straight into the foundation and now I'm covered for everyday sun without thinking about it. No shine, no heaviness, and one less bottle on my counter.
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6. Why it works so naturally
The secret is in the adaptive pigments. They respond to your skin tone as you apply them, creating a soft-focus effect that evens out color and reflects light gently. Nothing harsh. Nothing artificial.
6. Why it works so naturally
The secret is in the adaptive pigments. They respond to your skin tone as you apply them, creating a soft-focus effect that evens out color and reflects light gently. Nothing harsh. Nothing artificial.
7. Women like me are switching to this
We never hired famous influencers, we couldn't afford them. I gave bottles to women I know and they told their friends, and their friends told theirs. Over 300,000 women wear it now, a lot of them over 50. Normal women who want to look put together, not done up. Every time one of them writes to me I read it. Every one.
7. Women like me are switching to this
We never hired famous influencers, we couldn't afford them. I gave bottles to women I know and they told their friends, and their friends told theirs. Over 300,000 women wear it now, a lot of them over 50. Normal women who want to look put together, not done up. Every time one of them writes to me I read it. Every one.
8. Try it risk-free
I know exactly how it feels to get let down by one more bottle, believe me. So take it home with up to 60% off, free shipping and a 30 day guarantee. Wear it in your bathroom light, at work, in photos. If you don't see what I see, return it. No hard feelings, one woman to another.
8. Try it risk-free
I know exactly how it feels to get let down by one more bottle, believe me. So take it home with up to 60% off, free shipping and a 30 day guarantee. Wear it in your bathroom light, at work, in photos. If you don't see what I see, return it. No hard feelings, one woman to another.
UP TO 60% OFF
+ FREE GIFTS
I've been burned by enough big promises, so I back mine. Free shipping and a 30 day guarantee. There's nothing to lose.
TRY RISK-FREE →
Try it today with a 30-Day Money Back Guarantee!
UP TO 60% OFF
+ FREE GIFTS
I've been burned by enough big promises, so I back mine. Free shipping and a 30 day guarantee. There's nothing to lose.
TRY RISK-FREE →
Try it today with a 30-Day Money Back Guarantee!
LOOK YOUNGER →
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