2-in-1 Serum Mascara
2-in-1 Serum Mascara
$39 $49
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2-in-1 Serum Mascara
2-in-1 Serum Mascara
$39 $49
Loved by 40.000+
Linda
Linda
Verified purchase

"At 56, I’ve tried just about every mascara out there—and this is the first one that truly impressed me. It gives my lashes an instant lift without clumping, and after a few weeks, I actually noticed they felt stronger and looked fuller. Finally, something that works and cares for mature lashes."

Su
Su
Verified purchase

"I’m 62 and my lashes have thinned out over the years, but this mascara made a real difference. It defines beautifully without smudging, even on warm days, and I love knowing it’s also helping my lashes grow back healthier. It’s become part of my everyday routine."

Serena
Serena
Verified purchase

"I was skeptical, but at 54, I needed something gentle yet effective. This mascara goes on smooth, doesn’t flake, and somehow finds every tiny lash I thought I’d lost! After a month of use, my lashes seem fuller—even when I’m not wearing any. I’m genuinely impressed."

Cathy
Cathy
Verified purchase

"This is hands down the best mascara I’ve used. It gives me that lifted, defined look instantly, but what really sold me is how it actually improves my lashes over time. I’ve been using it daily for about a month, and my lashes feel stronger and look fuller—even when I’m not wearing makeup. It’s like a lash serum and mascara in one. "

Now and forever

Now and forever

We took the growth-boosting ingredients from our best-selling lash serum and infused them into the Long Lash Mascara. So while you enjoy instantly longer, fuller lashes, the formula works behind the scenes to strengthen and nourish your natural lashes over time.

Instant longer lashes

Promotes hair growth

97%

Saw longer lashes

Based on an eight-week independent customer panel

98%

Saw fuller lashes

Based on an eight-week independent customer panel

98%

Saw healthier lashes

Based on an eight-week independent customer panel

97%

Saw longer lashes

Based on an eight-week independent customer panel

98%

Saw fuller lashes

Based on an eight-week independent customer panel

98%

Saw healthier lashes

Based on an eight-week independent customer panel

Lash-Loving Ingredients

Clean, nourishing formulas for longer, healthier lashes

Panax Ginseng Extract

Panax Ginseng Extract

Boosts circulation at the lash line and promotes healthy lash growth

Growth
Swertia Japonica Extract

Swertia Japonica Extract

Supports hair vitality and promotes lash density

Strengthening
Hyaluronic Acid

Hyaluronic Acid

Hydrates and conditions lashes for a healthier, fuller look

Hydrating
Panax Ginseng Extract

Panax Ginseng Extract

Boosts circulation at the lash line and promotes healthy lash growth

Growth
Swertia Japonica Extract

Swertia Japonica Extract

Supports hair vitality and promotes lash density

Strengthening
Hyaluronic Acid

Hyaluronic Acid

Hydrates and conditions lashes for a healthier, fuller look

Hydrating

Why smooche?

Others
100% natural Yes
Growth promoting Yes
Vegan Yes
Cruelty free Yes
Proven results Yes

Frequently asked questions

The smooche difference

Visible results instantly
Visible results instantly

Longer, fuller lashes from the very first application

Trusted by 100,000+ women
Trusted by 100,000+ women

Join thousands who made smooche their go-to mascara

Clean & cruelty free
Clean & cruelty free

Vegan formula with lash-nourishing ingredients