(4.8/5) 40,000+ Reviews
(4.8/5) 40,000+ Reviews
Grow back your lost lashes
Get instantly 4x longer lashes and grow back your lashes. Longer lashes today, even better ones tomorrow.
GROW BACK YOUR LASHES →
OUR BIGGEST DISCOUNT EVER - LIMITED STOCK
"This mascara is insane"
- Michelle Mason
"At 56, I’ve tried just about every mascara out there—and this is the first one that truly impressed me. It gives my lashes an instant lift without clumping, and after a few weeks, I actually noticed they felt stronger and looked fuller. Finally, something that works"
SECRET DEALS ENDING IN:
DAYS
HRS
MINS
SECS
#1 Mascara of 2025
What mascara should be after 40
Mascara for mature lashes needs to do more than just coat and color — it should care. That means instantly lifting, lengthening, and defining your lashes while supporting long-term growth with the kind of nourishing ingredients usually found in high-end lash serums. It should also not be waterproof. At this age, harsh removers and tugging can cause more harm than good.
• Promote hair growth
• Natural ingredients
• Not waterproof (only smudge/sweat proof)
It’s always a red flag if the ingredients aren’t clearly listed. Always check if you see any of the ingredients below. If so, it’s likely a good one—and it will give you the results you’re looking for.
What are the best mascaras for 40+ women?
There are countless options for mascaras, but most are not made for mature women. We’ve done the research on all the popular mascaras out there to bring you a top 5 you can actually trust.
#1: smooche
(4.9 / 5)
Ingredients:
Pumpkin seed, Panax Ginseng, Swertia Japonica, Acorus Calamus Root, Serenoa Serrulata Fruit, Vitamin E
Pros
✓ Instantly 5x longer lashes
✓ Contains 4/4 essential ingredients that make a mascara growth promoting
✓ 100% natural
✓ Smudge and sweat proof
✓ Approved by dermatologists
✓ Currently has a Buy 1 Get 1 Free deal
Cons
𐄂 Not the cheapest option
Conclusion
Smooche’s mascara gives instant 4x longer lashes, and also contains all of the essential ingredients that promote hair growth. It’s also not waterproof (but sweat and smudge proof) so it doesn’t damage your lashes. It’s the only one in the list that ticks all boxes for mature women. That’s what makes it an easy number one choice for mature women.
Shop now
#2 PrimeLash
(4.2 / 5)
Ingredients:
Styrene/acrylates Copolymer, Hydroxyethyl cellulose, Parfum
Pros
✓ Contains some essential ingredients
✓ Works in 14 weeks
✓ Some natural ingredients
Cons
𐄂 Does not promote hair growth
𐄂 Contains parfum
𐄂 Contains alcohol
Conclusion
While this mascara has a few promising ingredients and some natural elements, it ultimately falls short for mature lashes. It doesn’t support real lash growth, and the inclusion of parfum and alcohol can be irritating — especially for more delicate, thinning lashes. It’s not the best choice for women 40+ who need both instant results and long-term care.
Shop now
#3 Thrive
(4.0 / 5)
Ingredients:
Alcohol denat, Phenoxyethanol, Ethylhexylglycerin, Acrylate copolymer
Pros
✓ Instant long lashes
✓ Moisturizes hairs
Cons
𐄂 Does not promote hair growth
𐄂 Contains alcohol
𐄂 Expensive
𐄂 Not clinically tested
Conclusion
This mascara delivers instant length and a bit of hydration, but that’s where the benefits end. It lacks any ingredients that support long-term lash growth and includes alcohol, which can be drying — especially for mature lashes. With a high price tag and no clinical testing to back it up, it’s not the best option for women over 40 looking for real, lasting results.
Shop now
#4 Maybelline
(4.0 / 5)
Ingredients:
Propylene Glycol, Synthetic Fluorphlogopite, PEG-200 Glyceryl Stearate
Pros
✓ Cheap
✓ Popular choice
✓ Long lashes
Cons
𐄂 Not growth promoting
𐄂 Not clinically tested
𐄂 Hard to remove
Conclusion
While it’s affordable and delivers visible length, this mascara doesn’t support lash growth or offer the gentle care mature lashes need. With no clinically tested ingredients and a formula that’s difficult to remove, it’s not ideal for women over 40 looking to protect and enhance their lashes long term.
Shop now
#5 TooFaced
(3.9 / 5)
Ingredients:
Polybutene, Eicosene Copolymer, Phenoxyethanol, Polyester-11
Pros
✓ Instant long lashes
✓ Cheap
✓ Popular choice
Cons
𐄂 Flaking
𐄂 Not natural
𐄂 Eye irritation
𐄂 No long term growth
Conclusion
This mascara may be a budget-friendly favorite with instant lengthening effects, but it comes at a cost. The synthetic-heavy formula can cause flaking and irritation, and it offers zero support for long-term lash growth. For mature women seeking both performance and care, this one simply doesn’t measure up.
Conclusion
Since only one of the top 5 ticks all boxes for mature women, it’s an easy choice.
The Smooche Long Lash Mascara clearly stands out in every category. Try it yourself and let us know which mascara you went with and how it changed your life.
Shop now
Thanks to its unique and effective formula, over 100.000 lashes have grown thanks to smooche.
100%
saw visibly longer lashes instantly
98%
saw visible lash growth in weeks
97%
saw visibly healthier lashes in weeks
Why regular mascara is not for mature women
Longer lashes
Natural formula
Hair growth
Nourishing
Made for 40+
smooche
others
Ready for longer lashes today and even better ones tomorrow?
(4.9 / 5)
Join over 100.000 mature women regrowing their lashes while getting instantly 5x longer lashes. It's not a cover-up, it's not fake. It's your own lashes - long and growing.
Instantly longer lashes
Promotes hair growth
100% natural
(Only today) Buy 1, Get 1 Free
Shop now
Limited stock notice
Due to their secret deals Buy 1, Get 1 Free discount they have limited stock. Don't miss out on this secret deal, they sell out quickly.
Use offer