Why does your foundation make you look older after 40?
After 40, skin gets drier, new lines show up, and its tone keeps shifting.
A foundation in one fixed shade sits on top like a mask, cakes into your fine lines and turns orange by the afternoon.
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After 40, skin gets drier, new lines show up, and its tone keeps shifting.
A foundation in one fixed shade sits on top like a mask, cakes into your fine lines and turns orange by the afternoon.
Over 50,000 five-star reviews
You tried the expensive brands. You had your shade matched in the store. You added primer and a better sponge.
It looks fine for a couple of hours, then it cakes, sinks into your lines and drifts orange.
The problem isn’t your skin. It’s that most foundations are made for women in their 30s.
After 40 your tone shifts and your skin might get drier, so a fixed shade drifts and a heavy formula cakes into lines you didn’t even know were there.
It goes on white and adapts to you as you blend.
It feels lightweight, never cakes and stays put for 16+ hours.
First blend
Flawless from the first blend. It adapts to your skin tone in seconds, fine lines and blemishes look softer right away, and it stays put for 16+ hours.
1 Month
Comfortable, hydrated skin. Glycerin keeps skin hydrated under coverage, from morning to night.
2 Months
Healthier-looking bare skin. Your skin looks more even and rested, even with nothing on.
3+ Months
Less makeup needed. Your skin looks so good underneath that you reach for less coverage.
“25 years of buying foundation, thousands of dollars, and they all did the same thing. settled into my pores, clung to the dry patches, went orange by lunch. this is the first one that's made me look younger instead of older. my husband asked if i'd had something done to my face.”
“i cried when i looked in the mirror, and i'm not exaggerating. my skin looked like MY skin, just smoother and more even. no lines standing out, no orange, no mask. i'm 61 and i finally love wearing foundation again 🙂”
“watched it change color on the back of my hand and actually said what, out loud, in my kitchen. eight hours later it still looked the same. no orange. was not expecting that.”
“i'd spent over $300 in a year returning foundations that didn't work. wrong shade, oxidized, settled into lines. this is the only one i'll ever buy again. three months in, i'm 56 and my skin finally looks flawless.”
“my daughter sent me this saying mum you NEED to try this. i was skeptical, what works on her skin won't work on my 62 year old face. ladies, listen to your daughters. no settling, no oxidizing, and i look years younger. best beauty purchase of my life.”
“i'm a makeup artist, i've put every foundation on the market on someone's face. this is the first one i've watched glide over texture instead of sitting down in it. i'm 53 and i wear it myself now.”
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